We Create Real &
Relevant Content
to form meaningful relationships
with customers and consumers
We Create And
Stage Event And
Sports Experiences
that create passionate advocates for brands
We Create and
Manage Strategic
Sponsorship Solutions
across multiple engagement platforms

Intro Background

bg image

Home Who We Are

Who we are

Global Events Live was borne from a successful 9 year collaboration between Sponsorship Industry pioneer Andrew Ross, and Match-Day solutions expert James Cameron. (Not the director of the Titanic … another one)

With a rich and diverse professional relationship spanning 3 continents and almost a decade, Andrew and James have a unique service offering embedded in strategic engagement solutions to create meaningful opportunities for brands to connect with brands.

GEL is an independent agency and enjoys shared insights and strategic relationships with aligned partner agencies in Europe, the UAE and Australia.

Home – Our Skills

Our Skills


  • Asset Management & Evaluation
  • Turnkey Campaign Creation
  • Comms & Content Strategies
  • Activation
  • PR & Digital Comms
  • PR Stunts

Match Day

  • Implementation & Running of All Aspects of Match Day
  • Opening / Closing Ceremonies
  • Replay Screen Content Strategies
  • Crowd Engagement Strategies
  • Strategic Experiential Solutions

International Event Project Management

  • Bespoke Major Event Creation & Management
  • Operational & Safety plans
  • Commercial & Sponsor management
  • Ticketing & Marketing Strategies
  • Event Scenario Planning & Execution

bg image

Home What We Believe

What we believe

We are a team of passionate professionals with a common desire to deliver outstanding and meaningful creative solutions into any engagement environment.

We are platform agnostic and believe the modern consumer is constantly evolving.

The sports environment as a form of entertainment, needs to work harder than ever to be compelling and offer real value.

Few companies offer the depth of on-the-ground experience with the deep strategic insights of in-stadium behaviours to understand, and engage the audience without detracting from the game.

Home Gameplan


Home Client Logos

Our clients

Over the past 20 years we have had the privilege of working with some of the worlds top brands, including:

Home – Rights Holders

Rights Holders